Privacy Policy

1. Introduction

Sparkly Zetta ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sparklyzetta.com or use our services.

We are based in London, United Kingdom, and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

Sparkly Zetta is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

3. Information We Collect

We may collect the following types of information:

Personal Information You Provide

• Name and contact details (email address, phone number)
• Vehicle preferences and requirements
• Business information (for dealer partners)
• Communication records when you contact us
• Any other information you choose to provide

Automatically Collected Information

• IP address and browser type
• Device information
• Pages visited and time spent on our website
• Referring website addresses
• Cookies and similar tracking technologies

4. How We Use Your Information

We use your information for the following purposes:

• To provide our vehicle sourcing and concierge services
• To respond to your inquiries and communicate with you
• To process transactions and send related information
• To provide access to our AI dealer tools platform
• To send marketing communications (with your consent)
• To improve our website and services
• To comply with legal obligations
• To protect our rights and prevent fraud

5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Contract: Processing necessary to perform our services
• Consent: Where you have given explicit consent (e.g., marketing)
• Legitimate Interests: For business operations and improving our services
• Legal Obligation: To comply with applicable laws

6. Data Sharing

We may share your information with:

• Service providers who assist in our operations (shipping, logistics, inspections)
• Professional advisors (lawyers, accountants)
• Regulatory authorities when required by law
• Business partners with your consent

We do not sell your personal information to third parties.

7. International Transfers

As we operate internationally, your data may be transferred to countries outside the UK. When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Typically, we retain client records for 7 years after the end of our business relationship.

9. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request limitation of processing
• Portability: Request transfer of your data
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at [email protected]. We will respond within one month.

10. Cookies

We use cookies and similar technologies to enhance your experience. You can manage cookie preferences through your browser settings. For more details, see our cookie banner on the website.

Types of cookies we use:

• Essential: Required for website functionality
• Analytics: Help us understand how visitors use our site
• Marketing: Used to deliver relevant advertisements (with consent)

11. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

13. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.