🇶🇦 Meet us at Web Summit Qatar 2027 — Jan 31 – Feb 3, Doha Exhibition and Convention Center (DECC), Doha

About Us

Built on Trust. Powered by Excellence.

An AI-powered luxury automotive ecosystem combining insider UK auction access, proprietary intelligence, and white-glove concierge service.

Luxury showroom with sports car and SUV

Our Story

Sparkly Zetta was born from a simple frustration: the luxury car import process was opaque, fragmented, and riddled with hidden fees. We knew there had to be a better way.

Today, we're building the GCC's first AI-powered luxury automotive ecosystem—combining white-glove vehicle sourcing, cutting-edge dealer intelligence tools, and a verified digital auction platform launching in 2027.

From our London headquarters to our upcoming Doha expansion, we're on a mission to transform how the world buys, sells, and trades luxury vehicles.

Trust

Verified sources, transparent processes

Innovation

AI-powered tools for the modern market

Excellence

White-glove service, every time

Meet the Founder

Vaida

Founder, Sparkly Zetta

Built on Trust. Powered by Excellence.

"Geneva, 2019. The world's finest automobiles. And an idea that refused to stay quiet."

Amidst the gleaming supercars and roaring engines of the Geneva Motor Show, I saw what others overlooked: a luxury car import process that was broken. That day, Sparkly Zetta became more than an idea—it became my mission.

With 7+ years of experience across global automotive markets—from UK auction houses to international sourcing networks—I've built relationships with the industry's most trusted sources. I know the pitfalls, the hidden fees, and exactly how to avoid them.

My promise: complete transparency, white-glove service, and the insider expertise that only comes from years in the business.

Vaida - Founder of Sparkly Zetta

Vaida

Founder

Our Network

Brands We Source

Direct access to exclusive UK auctions featuring the world's most prestigious automotive brands.

Bentley
Aston Martin
McLaren
Porsche
Ferrari
Range Rover
Mercedes-AMG
Maserati
Lamborghini
BMW M

Can't find your brand? Contact us with your requirements.

Let's Connect

Whether you're looking to source a specific vehicle, explore our dealer tools, or discuss partnership opportunities—we're here to help.

Phone / WhatsApp

+44 7480 629981

Location

London, UK (HQ)
Doha, Qatar (Expansion 2027)

Response Time

Within 24 hours

Send us a message